He’s not a businessman, he’s a business, man. Being a walking brand might seem commonplace to today’s 21st century schizoid man, but back in ’98 it was a pretty novel concept. Michael Jordan was sport’s biggest icon and clearly bigger than basketball. His sneaker line was more than just another Nike and needed its own space. Enter Jordan Brand, enter CEO Jordan.
3/9/11
Michael Jordan Is CEO Jordan
He’s not a businessman, he’s a business, man. Being a walking brand might seem commonplace to today’s 21st century schizoid man, but back in ’98 it was a pretty novel concept. Michael Jordan was sport’s biggest icon and clearly bigger than basketball. His sneaker line was more than just another Nike and needed its own space. Enter Jordan Brand, enter CEO Jordan.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment